Huge audience figures released for NFL International Game in Madrid
New data from NFL Network places the Dolphins-Commanders game in Spain as one of the five most-watched NFL games outside the US.
The viewership figures for the Miami Dolphins - Washington Commanders International Game, which marked the NFL’s first official game in Spain last Sunday, are now public.
The data reinforces the feeling that the gamble to bring a regular season game to Spain has paid off for the NFL.
A report released on Wednesday lists the average audience of 5.9 million viewers for the NFL Network broadcast, with a peak of 8 million in the last 13 minutes. That ranks as one of the five most-watched NFL International Games on record.
🌎2025 NFL International Games🌎
— NFL Media (@NFLMedia) November 19, 2025
🏈Most-watched @nflnetwork International Games season on record w/ avg. 6.2 million viewers across 6 games
🏈Up +32% vs. 2024 NFLN International Games avg.
🏈Commanders-Dolphins avg. 5.9 million viewers -- ranks as Top 5 NFLN International Game… pic.twitter.com/sWWYJR5b4p
Across the board there was a substantial boost in viewership for this year’s overseas game, with a 32% increase compared to the figures from last year. These figures speak volumes about the great success of this international expansion of the league.
The game was a big success for Madrid as a host city, too. Officials estimate that the impact of that single game boosted the local economy by around $197 million, including significant amounts spent in hotels, bars and restaurants by the approximately 42,000 international visitors who traveled to the Spanish capital for the game.
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