This is the social media genius behind Gavin Newsom’s team mocking Donald Trump: Meet Camille Zapata

You may have noticed by now that Gavin Newsom has adopted a new tone on social media, playfully mocking the eccentric style of President Donald Trump, who is known for his distinctive posting voice. The Gavin Newsom account and the Governor Newsom Press Office account hit hard after the huge victory of Proposition 50.

Back in August, after Texas’s Republican-led government moved to redraw Congressional maps in favor of the GOP, Newsom announced plans to call a special election in November—giving California residents the opportunity to redraw maps in the Golden State. That’s when his social media posts began writing in all-caps and mocking the president.

A lot of credit needs to go to that team of social media experts who have found a way to battle Trump on the same level and mocking him while doing so. Newsom and his team came out victorious on Nov. 4 along with many other Democrats.

Leading up to the announcement, Newsom’s social media posts took on a Trump-like tone and continued after the 2025 election victory:

The mind behind this viral digital strategy

The idea to mimic the president’s reportedly came from Camille Zapata, Digital Director in Governor Newsom’s office.

Zapata has held the role since June 2024 and previously worked on political campaigns, in local government, and as a communications consultant in the digital space.

However, in recent days, Zapata has said that her role is much smaller than what has been reported, giving credit to Governor Newsom and his team at the press office.

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