Neither Tesla nor Ford: the best-selling car model in the US is Japanese

With 475,193 models sold in 2024 which represents a 9 percent growth in sales, the Toyota vehicle was the best selling of the year. But what makes the Japanese made RAV4 so popular?

It’s success is due to a powerful combination of market trends and core vehicle strengths that make it the ideal, “safe choice” for a massive segment of American buyers.

The RAV4 hits a “sweet spot” of utility and offers a higher seating position and better visibility than a sedan, it also boasts ample cargo and passenger space (including a competitive 37.5+ cubic feet of trunk space) and is smaller and easier to maneuver and park than a full-size SUV.

The Available All-Wheel Drive (AWD) provides confidence in all weather conditions without the bulk and fuel penalty of a large truck/SUV.

Toyota and reliability

Toyota’s brand is synonymous with dependability and longevity. The RAV4 consistently earns high marks for reliability from organizations like J.D. Power. Buyers trust it to last a long time with minimal trouble. Because of its reliability, parts are widely available, maintenance is generally affordable, and the vehicle has an excellent resale value, making it a smart long-term investment.

The standard gasoline engine offers great fuel efficiency for its class.

In short, the Toyota RAV4 is the perennial best-seller because it perfectly blends practicality, affordability, efficiency, and safety—all backed by Toyota’s reputation for quality—making it the consensus choice for the largest number of consumers in the U.S. market.

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